psar.online
Open App ↗
🇰🇭 Cambodian Marketplace · Reels Super-App

One platform for selling, watching & growing

Psar Online blends a full marketplace & store POS, a TikTok-style reels engine with an FFmpeg → HLS video pipeline, a wallet & points economy, a Telegram Mini App, reels advertising, and a complete SuperAdmin control center — on web, PWA, iOS & Android.

Launch psar.online ↗ Explore features ↓
20SuperAdmin modules
HLSAdaptive video
4Platforms
2Languages (EN/ខ្មែរ)
The Platform

Everything the business needs, in one super-app

A vertically-integrated commerce + content platform — from raw video upload to a sold product, tracked end to end.

Reels Engine

Vertical short-video feed with adaptive HLS streaming, muted autoplay, categories, follows, likes, comments and shoppable product cards — and the same feed carries photo and text posts.

Marketplace

Listings, live search, cart & checkout, vendor stores, orders, reviews and watchlists — with featured & sponsored placements.

Store Management

Per-vendor dashboard with Products, POS, Orders, delivery and settings — mirrored two-ways with the marketplace.

Wallet & Points

In-app balance with top-ups & approvals, plus a points/rewards system that tracks engagement and spending.

Telegram Mini App

The whole site runs inside Telegram, with channel broadcasting and deep links that open products & reels directly.

Reels Ads

Ads that play inside reel playback — pre-roll, mid-roll or post-roll, skippable or not, with budgets and automatic pause when the budget is spent.

What's New

Recent Updates

The latest features and improvements shipping to Psar Online — newest first.

Sep 2026Latest
Reels

Reels are no longer cropped to fill the screen

A reel now plays in its own shape instead of being zoomed in to fill the screen. Nothing is cut off any more — a logo in the corner, or a caption near the edge of the frame, stays visible the whole way through. Where the video does not reach the edges, the space around it fills with a blurred, dimmed version of the cover image.

Sep 2026
Apps

Versions 1.2.8 and 1.2.9 went to both stores

Version 1.2.8 went to the App Store and Google Play, and 1.2.9 has followed it. 1.2.8 carries the timeline bar on a photo post with sound, a Telegram channel button in the reels player, and a fix for the ads that play in reels. 1.2.9 brings Affiliates into your profile menu and your wallet, a discount on the POS cart, and stock, expense and profit reports for your shop. Until 1.2.9 is approved, the website always has the newest work first.

Sep 2026
Commerce

Give a discount at the till

The POS cart now takes a discount, either an amount off or a percentage. Subtotal, Discount and Total sit above the Charge button, so the figure on screen is the figure you take. The receipt shows the discount line and the amount actually charged, and your sales reports count what the sale really brought in, with the discount shared across the products on it.

Sep 2026
Commerce

Stock, expenses and profit in one place

Store Settings has three new tabs. Inventory is where you record stock as it arrives, with what you paid for each unit, and a sale is entered for you the moment an order is marked paid. Expenses is for what you spend outside stock — advertising, rent, salaries and the like. Reports covers one year at a time and shows revenue from paid orders, the cost of the goods you sold and the expenses you recorded, and the profit left over.

Sep 2026
Platform

Staff logins for the admin panel

The admin panel behind Psar Online now has staff logins, so each person who helps run the platform signs in as themselves and sees only the parts they work on. Each of the 20 areas, from Reels and Music to Listings and Top-ups, is given at View, which is read-only, or Manage, which also allows changes. A set of areas can be saved as a named role and reused for everyone doing the same job.

Sep 2026
Rewards

See who joined with your link

Your Affiliates panel now shows the people who signed up through your link, newest first, with each one's name, photo, the day they joined and the points that sign-up earned you. It is easier to find too: an Affiliates card now sits in your profile menu and another on your wallet page, each showing how many people have joined on your link and taking you straight there.

Sep 2026
Platform

Any post can reach Facebook or Telegram

Sharing a post to our Telegram channel or our Facebook Page used to mean picking from the 300 newest ones, so anything older could not be sent at all. A search box now looks through everything live on Psar Online, matching the title or the words inside the post. Photo posts and video reels sit in one list, each one labelled, so an older post goes out the same as a new one.

Sep 2026
Reels

Photo posts, not just video

You can now post photos and words instead of a video. Pick up to 10 photos, write a headline and as much text as you like, and add a soundtrack from the music library or record your own voice-over. Your post sits in the same feed as reels, with the same likes, comments, saves and product tags. A post with several photos plays as a looping carousel, and one with sound shows the same timeline bar a reel does.

Sep 2026
Reels

A cleaner reels player

The player has been reworked. The creator photo now heads the action rail on the right, with Follow as a badge on the photo itself, and the caption line it left behind carries the reel category — tap it to browse everything in that category. Share sits directly under the heart, the publish date shows above the title, and a product card no longer runs underneath the buttons on the right. Tapping a reel pauses it; tapping again carries on.

Sep 2026
Apps

Version 1.2.7 is on its way to both stores

Version 1.2.7 has been submitted to the App Store and Google Play and is waiting on review. It carries photo posts, the reworked reels player, the rebuilt dashboards and everything else from the past month. Until it is approved, 1.2.6 is the version on your phone, and the website always has the newest work first.

Sep 2026
Platform

Know when someone likes or comments

Your phone now tells you when somebody likes or comments on something you posted, and tapping the notification opens that post. Comments reach you straight away. Likes are gathered into at most one message an hour per post, with the running total, so a post doing well does not fill your screen. Your own likes and comments never notify you.

Sep 2026
Commerce

Dashboards that work on a phone

The buyer and vendor dashboards now fit a phone screen properly. The navigation sticks under the header and scrolls in its own strip, the main action becomes a full-width button instead of sliding off the edge, and the stat tiles sit two to a row. Wide tables scroll on their own rather than dragging the whole page sideways.

Aug 2026
Monetization

Ads play inside the reel now

An advertiser video no longer takes a slide of its own in the feed. It plays inside the reel you are already watching — before it starts, part-way through, or at the end — and the reel picks up at the exact second it paused. Some ads can be skipped after a few seconds, others play out. Advertisers choose the break, the skip rule and the mid-roll cue point when they build a campaign.

Aug 2026
Commerce

A proper back office for sellers

The seller area has been rebuilt around a sidebar that follows you everywhere — Dashboard, Creator Studio, Affiliates, Orders, Store Settings and your public store are each their own page now, so you can bookmark them and a refresh keeps you where you were. The shop dashboard shows takings for the day, week or month against the period before, a week-sales chart, what is paid and unpaid, and lists for best sellers, top customers and low stock. Orders opens with any buyer who messaged you and has not been answered.

Aug 2026
Platform

New reels reach a Facebook Page too

Alongside the Telegram channel, chosen reels are now published to a Facebook Page automatically. Posting is spread through the day — a set number an hour, inside daytime hours only — and each reel is recorded once it has gone out, so a restart never posts the same video twice. The Facebook queue runs separately from the Telegram one, so a problem with either leaves the other running.

Aug 2026
Reels

A better-looking feed

The newest reels now arrive as a fanned deck of cards you can flick through, instead of another row of thumbnails. Featured products are proper offer cards — a big photo, the category, the title and the price, with the seller logo in the footer. And every reel category is now a page of its own, so you can open one and keep watching just that.

Aug 2026
Apps

Psar Online is on Google Play

The Android app is now live on Google Play — search for Psar Online, or tap the install badge on the sign-in screen. It does everything the iPhone app does: reels, the marketplace, your wallet, messages and notifications.

Aug 2026
Apps

iPhone app updated to 1.1.0

Version 1.1.0 is live on the App Store. It brings reel imports by link, comment and save counts on the reel icons, title suggestions when you upload, and a full-width search panel on phones.

Aug 2026
Reels

Post any video with just a link

Paste a YouTube, Facebook or Kuaishou link and we download the video and convert it for you. You can paste the whole shared message — the caption is trimmed off automatically, leaving just the link. And if that video is already on Psar Online, we tell you straight away instead of letting you post it twice. Imported reels also keep the creator's own cover image as their thumbnail.

Aug 2026
Reels

Small touches across reels

Comment and save counts now show right on their icons, so you can see how a video is doing at a glance. The dark fade across the bottom of videos is gone for a cleaner picture. And the upload screen remembers the titles you have used before, suggesting them back as you type.

Aug 2026
Platform

New reels reach Telegram automatically

Newly posted reels are now shared to our Telegram channel on their own — a couple an hour through the day — so your videos find viewers beyond the app.

Jul 2026
Reels

A smoother reels experience

The app now opens straight to the Reels feed, so you can browse and pick what to watch. Tap any video for the full-screen player — with Save and Like now together on the right — and when you go back, you return to the exact spot you left, with your feed still loaded.

Jul 2026
Apps

iOS app refreshed

Psar Online 1.0.4 is live on the App Store with a brand-new launch screen featuring our gold logo, plus all the latest reels and marketplace improvements.

Jul 2026
Monetization

Earn from your videos

Creators now earn points and real wallet money from their reels — from views, the ads shown alongside them, and taps on their product cards. Your earnings are tracked right in your dashboard, and pay out to your wallet automatically.

Jul 2026
Rewards

Invite & Earn

Every account now has a unique referral link and QR code. Share it and earn points for each friend who signs up — with your referral stats and totals shown in your dashboard.

Jul 2026
Reels

New mobile browse — and pick up where you left off

On phones, reels now show as a fast two-column grid that mixes every category and keeps loading as you scroll. And if you scroll away from a video before it finishes, it resumes right where you left off when you come back.

Jul 2026
Apps

iOS & Android apps updated

Psar Online 1.0.2 is live on the App Store with a fresh app icon and all the latest features, and the Android app can be downloaded directly from the login screen.

Jul 2026
Reels

Text on Video

Add styled, draggable text to any reel — pick colours, an outline / drop-shadow / neon / label style, size and left-center-right alignment. It's burned into the video on publish and renders Khmer perfectly.

Jul 2026
Reels

Smarter, endless feed

Reels now play in a shuffled order and remember what you've already watched this session, so you keep seeing fresh videos instead of repeats — while any reel stays one tap away to rewatch.

Jul 2026
Drama Series

Faster episode publishing

When you post to an existing drama series, the next episode number is picked automatically and already-used episodes are locked. A new option can hide the “Season / EP” labels on the episode carousel for a cleaner look.

Jul 2026
Reels

Edit & manage from the player

A quick edit button lets you update a reel's title, description, category, linked products and drama details — or delete it — right from the player. Owners manage their own reels; admins can moderate any reel.

Jul 2026
Brand

A fresh new look

New Psar Online app icon and favicon rolled out across the website and installable PWA, plus a cleaner Facebook / social link preview.

Jun 2026
Commerce

Store Management & POS

A full per-vendor back office — Products, a point-of-sale, Orders, delivery and settings — kept in two-way sync with the marketplace, with Telegram order alerts.

Jun 2026
Platform

Native apps & push

Native iOS & Android apps (via Capacitor) with Firebase push notifications for chats, orders, wallet approvals and price-drop alerts.

Jun 2026
Infrastructure

Global media CDN

All videos, images and thumbnails moved to Cloudflare R2, served worldwide through cdn.psar.online for faster loads everywhere.

Product Tour

See it in action

Real screens from the live Psar Online — captured September 2026.

Reels browse — newest as a card deck
🎬 Reels browse — card deck
Photo post with a soundtrack
🖼️ Photo post with sound
Shoppable reels player
🛒 Shoppable reels player
Marketplace browse
🛍️ Marketplace & categories
Listing detail
📦 Product / listing detail
Vendor storefront
🏪 Vendor storefront
Vendor dashboard on a phone
📊 Vendor dashboard on a phone
Wallet and top-up
💳 Wallet & top-up
← scroll to see more →
Video Processing & Convert Pipeline

From upload to adaptive stream, automatically

Every reel is transcoded to HLS and delivered from a global CDN.

1

Upload

Video saved to temp storage; duration read via FFprobe.

→
2

Thumbnails

5 auto-thumbnails at 10/25/50/75/90% — user picks the cover.

→
3

Music Mix

Optional soundtrack mixed & trimmed with FFmpeg (h264 + AAC).

→
4

HLS Convert

Transcoded to .m3u8 + segmented .ts chunks.

→
5

CDN Deliver

Pushed to Cloudflare R2 · streamed via cdn.psar.online.

Import by Link (operator tool)

A link → downloaded → FFmpeg → HLS → a native reel. Available on the web only, and only to accounts a SuperAdmin has granted — not a general user feature.

Smart Playback

HLS.js with adaptive bitrate; a service worker caches segments (cache-first) & playlists (network-first) for instant scroll-back.

Two-Phase Finalize

Fast temp-upload first, heavy transcode on finalize — so the UI never blocks while a reel processes.

The Reels Experience

A full social layer built for commerce — short video and photo posts in one feed, to discover, watch, follow and buy without leaving it.

Muted autoplay + gesture unlock Draggable seek bar Netflix-style browse rows Categories Follow system Likes · Comments · Save · Share Music / soundtracks Drama / episodes Shoppable product cards Photo + text posts Category pages Portrait-only UX
Shoppable reelsLink one or many products to a reel; an auto-sliding product card floats over the video.
Music & trimmingAdd a trending soundtrack, trim it, and mix it straight into the video.
Drama seriesGroup reels into seasons & episodes with an episode strip for binge-watching.
Photo postsUp to 10 photos, a headline and a long body, plus a soundtrack from the library or your own voice-over — played as a looping carousel in the same feed as reels.
Creator toolsVerified buyers & vendors can post; add your own categories on the fly.
Commerce

Marketplace & Store Management

A buyer-facing marketplace and a vendor-facing store system, kept perfectly in sync.

</> Marketplace

Everything shoppers need to browse and buy.

  • Rich listings with image galleries & categories
  • Live search across products, reels & text
  • Cart, floating cart & checkout (COD / wallet)
  • Vendor storefronts, reviews & watchlists
  • Featured & sponsored product placements

</> Store Management

A complete back-office for every vendor.

  • Tabs: Dashboard · Products · POS · Orders · Inventory · Expenses · Reports · Staff · Settings
  • Point-of-Sale with held-stock reservations & $ / % cart discounts
  • Stock ledger of purchases, sales & write-offs at average cost
  • Expense records & a yearly revenue / expenses / profit report
  • Two-way listing mirror (store ↔ marketplace)
  • Delivery, order fulfilment & instant Telegram alerts

Wallet System

A managed in-app balance that powers checkout and payouts.

Top-ups & approvalsUsers request top-ups; admins review & approve, with a push notification on completion.
TransactionsFull ledger of credits & debits, spendable at marketplace checkout.

Points System

A rewards layer that drives engagement and loyalty.

Earn pointsAccrue points from activity & purchases, shown alongside the wallet balance.
Engagement loopTurns everyday actions into measurable rewards that bring users back.
AffiliatesAn Affiliates card sits beside Balance and Points in your profile menu and on the wallet page, showing how many people joined on your link. Open it to see who they are, when they joined, and the points each one earned you.
Distribution

Telegram Mini App & Broadcasting

Meet users where they already are — the entire app runs inside Telegram.

Runs inside Telegram

Full site as a Mini App — native back button, theme sync, and vertical-swipe handling for smooth reels.

Channel broadcast

SuperAdmin posts selected products & reels to a Telegram channel with rich photo cards + action buttons.

Facebook Page publishing

Reels publish out to a Facebook Page automatically — a set number an hour, inside daytime hours, each one recorded so nothing posts twice. Its queue runs separately from the Telegram one.

Deep links

Buttons use ?startapp links that open the Mini App directly on the exact product or reel.

Reels Advertising

Monetize the feed with in-reel advertising and self-serve campaigns (on the web and Android).

Plays inside the reel — pre / mid / post-roll Cost-per-view Cost-per-click Budgets Warning at 80%, pause when spent Approval workflow "Sponsored" badge
Native placementsAds appear as full-screen slides in the reels feed, indistinguishable from organic in feel.
Metered billingEvery impression & click is priced and deducted from the campaign budget in real time.
Safety railsCampaigns auto-pause at budget milestones; admins approve before anything goes live.
Control Center

The SuperAdmin Suite

A professional dashboard built on a hover-expand icon rail with gradient stat cards, to run the entire platform.

OverviewLive stats
VendorsVerify & manage
PackagesPlans & limits
ListingsModeration
ReportsAnalytics
ReelsUpload & curate
Reels AdsCampaigns
Top-upsApprovals
UsersAccounts
MusicSoundtracks
Reel CatsCategories
Product AdsFeatured
SEOMeta & sitemaps
TelegramBroadcast
LanguageKhmer auto-translate
Roles & StaffPer-module access
Everywhere

Platform & Infrastructure

Built to reach every device and every search engine.

Native Apps

iOS & Android via Capacitor, on the App Store & Play — with FCM push notifications.

PWA

Installable, offline app-shell caching, and pull-to-refresh on mobile.

Advanced SEO

Server-side OpenGraph, JSON-LD, dynamic sitemaps, robots & IndexNow — Google, Bing, Yahoo, Baidu & Yandex.

Bilingual

One-tap 🇬🇧/🇰🇭 flag switch with runtime whole-UI Khmer auto-translation.

Media CDN

Cloudflare R2 object storage served globally through cdn.psar.online.

Auth & OTP

Phone login with Telegram Gateway OTP and SMS fallback.

Notifications

Push for chats, orders, wallet, ads, follows, likes & comments on your reels, and price drops.

Messaging

Real-time chat with voice notes, photos and product cards.

System Design

Architecture

A single Express API and SQLite core, fronted by a multi-client layer and backed by a media-processing pipeline & a global CDN.

① Clients
Web · React + Vite PWA (installable, offline shell) iOS & Android · Capacitor Telegram Mini App
▼
② Edge & CDN — Cloudflare
DNS + TLS R2 object storage cdn.psar.online (HLS + images) Service worker cache
▼
③ Application — Nginx → Express (PM2)
Nginx reverse proxy Express REST API :4001 SQLite · better-sqlite3 JWT auth + roles HestiaCP host
▼
④ Media Pipeline & Integrations
FFmpeg / FFprobe → HLS yt-dlp import Firebase FCM push Telegram Bot API Telegram Gateway OTP MyMemory translate
Developer

REST API surface

A cohesive, role-guarded API — a representative slice of the endpoint groups.

Auth

POST/api/auth/register
POST/api/auth/login
POST/api/auth/otp · /verify
GET/api/auth/me

Reels

GET/api/reels
POST/api/reels/upload-video-temp
POST/api/reels/finalize · /from-url
GET/POST/api/reels/categories
GET/api/reels/ads

Marketplace

GET/api/listings
GET/api/search
GET/api/vendor/:id
*/api/watchlist · /reviews

Store & Wallet

*/api/store-manage/*
*/api/wallet/*
*/api/orders

Messaging & Push

*/api/messages/*
POST/api/push/register
GET/api/notifications

Platform & Admin

GET/api/i18n/:lang · /translate
GET/api/site
*/api/superadmin/* (guarded)
Under the Hood

Technology

React + Vite Node.js · Express SQLite (better-sqlite3) HLS.js FFmpeg · FFprobe yt-dlp Cloudflare R2 Capacitor (iOS/Android) Firebase Cloud Messaging Telegram Bot & Mini App Nginx · PM2 Service Worker / PWA
Reference

Per-module deep dives

Expand any module for how it actually works under the hood.

Video Processing & Convert Pipeline ▶
  • Phase 1 (fast): the raw video is uploaded to temporary storage; FFprobe reads its duration and 5 candidate thumbnails are generated at 10 / 25 / 50 / 75 / 90% of the timeline for the creator to pick a cover.
  • Optional music: a soundtrack can be chosen and trimmed; FFmpeg mixes it into the video (seeked with -ss, mapped & -shortest, transcoded to H.264 + AAC).
  • Phase 2 (finalize): the mixed output is transcoded to HLS — an .m3u8 playlist plus segmented .ts chunks — then uploaded to Cloudflare R2 and recorded in the DB.
  • Import by link: paste a YouTube, Facebook or Kuaishou URL → yt-dlp downloads it (through a proxy) → FFmpeg → HLS → a native reel, no re-upload. Kuaishou has no yt-dlp extractor, so its share page is resolved to a direct CDN mp4 first. Pasted share text is trimmed to the link, and an already-imported URL is caught by a canonical <source>:<id> key before the download starts.
  • Delivery: streamed from cdn.psar.online; a service worker caches segments (cache-first) & playlists (network-first) for instant scroll-back.
FFmpegFFprobeyt-dlpHLS.jsCloudflare R2videoProcessor.js
Reels Engine ▶
  • Vertical, scroll-snap feed with muted autoplay + a gesture-unlock fallback for strict webviews, and a pause safety-net so a reel never stalls.
  • Draggable seek bar, categories, Netflix-style browse rows, follow system, likes / comments / save / share, and music.
  • Shoppable: one or many products link to a reel via an auto-sliding product card overlaid on the video.
  • Drama series: reels group into seasons & episodes with an episode strip for binge-watching.
  • Verified buyers & vendors can post; new categories can be created inline from the upload panel.
ReelsGridReelItemIntersectionObserverreels_categories
Marketplace ▶
  • Rich listings with image galleries, categories, price types and locations.
  • Live search across products, reels & text; cart, floating cart & checkout (COD / wallet).
  • Vendor storefronts, reviews, watchlists, and featured / sponsored placements.
  • Server-side OpenGraph + JSON-LD per listing for rich link previews & SEO.
/api/listings/api/searchCartContextorders
Store Management & POS ▶
  • Per-vendor back-office: Dashboard · Products · POS · Orders · Staff · Settings tabs, inside a sidebar whose items are real routes, so each one is linkable and survives a refresh.
  • Point-of-Sale with held-stock reservations so online & in-store never oversell.
  • Two-way mirror — a store product and its marketplace listing stay in sync via a unified product form.
  • Delivery options, order fulfilment, and instant Telegram order alerts.
/api/store-managesm_ tablesheld-stockProductForm
Wallet & Points ▶
  • Managed in-app balance: users request top-ups (amount, method, reference); an admin reviews & approves, with a push notification on completion.
  • Full transaction ledger; balance is spendable at marketplace checkout.
  • Points accrue from activity & purchases and are shown beside the wallet balance — a lightweight rewards loop.
/api/wallettop-up approvalFCM push
Telegram Mini App & Broadcast ▶
  • The whole site runs inside Telegram — ready() / expand(), native BackButton sync, theme colors, and disabled vertical-swipe so reels scroll cleanly.
  • Broadcast: SuperAdmin posts selected products & reels to a Telegram channel as photo cards with action buttons.
  • Buttons use ?startapp= deep links that open the Mini App directly on the exact product or reel.
telegram-web-app.jsBot API sendPhotostartapp deep links
Reels Advertising ▶
  • Native sponsored slides interleaved into the feed every N reels, with a "Sponsored" badge.
  • Metered billing: cost-per-view and cost-per-click deducted from the campaign budget in real time.
  • A low-budget warning at 80% of spend, then an automatic pause once the budget is gone; admins approve before anything goes live.
reels_ads/api/reels/adsCPV · CPCReelAdSlide
SuperAdmin Suite ▶
  • Hover-expand icon-rail dashboard with grouped sections, gradient stat cards and multi-select tools.
  • 20 modules in four groups — Platform: Overview, Vendors, Users, Packages · Marketplace: Listings, Product Ads, Top-ups, Reports · Content: Reels, Drama Module, Reel Categories, Reels Ads, Music · Growth & System: Referral, Monetize, SEO, Telegram, Facebook, Language, Roles & Staff.
  • Every route guarded by a superadmin JWT middleware; sessions bounce to login on expiry.
/api/superadmin/*requireSuperAdminsaFetch
Bilingual (Khmer) & Platform ▶
  • One-tap 🇬🇧/🇰🇭 flag switches the whole UI to Khmer via a runtime translation layer (machine-translated & cached), skipping names & brand marks.
  • Native apps (iOS + Android via Capacitor) with FCM push; installable PWA with offline shell.
  • Advanced SEO: server-side OG, JSON-LD, dynamic sitemaps, robots & IndexNow across Google, Bing, Yahoo, Baidu & Yandex.
  • Auth: phone login via Telegram Gateway OTP with SMS fallback.
i18n.jsxCapacitor 8Service Workerog.jsIndexNow